Users are encouraged to go to now and preload their #virtualpride tweet for the live event to ensure the virtual streets of Moscow are as packed as those in NYC. These tweets will appear in voice-bubbles during the virtual parade on the route’s sidelines, allowing users to “virtually” attend the parade as spectators. M&C Saatchi is also aggregating tweets of support with the hashtag #virtualpride. The Moscow virtual parade, which gets around Russia’s discriminatory laws, will take place on using a special geolocation app that will show the virtual Moscow parade following the steps taken in the actually New York parade. “We believe that LBGTQ rights are basic human rights and should be supported by everyone, regardless of their gender identity or orientation.” “When we opened this office, we made ourselves a promise that one of the things we would do was apply our creative and strategic thinking not just to business, but to causes we felt strongly about,” said Pierre Lipton, chief creative officer at M&C Saatchi.
